Imagine having the power to predict where the mortgage market is headed and make data-driven decisions with just a few clicks. That’s exactly what iEmergent is offering lenders with its latest innovation: a suite of market intelligence dashboards that put HMDA benchmarking, market analysis, and broker insights right at their fingertips. But here’s where it gets even more exciting: these tools aren’t just for data scientists—they’re designed to be intuitive, accessible, and actionable for lenders of all sizes. And this is the part most people miss: by blending cutting-edge forecasts with real-time data, iEmergent is turning raw numbers into a living story about how lending markets evolve.
iEmergent, a leading forecasting and advisory firm for the financial services, mortgage, and real estate industries, unveiled three new dashboards on October 16, 2025, in Des Moines, Iowa. These dashboards—available within their flagship Mortgage MarketSmart platform or as standalone tools—are a game-changer for banks, credit unions, and independent lenders. Here’s the breakdown:
HMDA Analysis Dashboard: Think of this as your competitive compass. It lets you dive into the latest Home Mortgage Disclosure Act (HMDA) data to compare your performance against peers, spot potential partners, and analyze application, origination, and denial trends. The side-by-side comparison and flexible filters make it a breeze to focus on specific geographies or loan types. But here’s the controversial part: Does relying on HMDA data alone give a complete picture of market dynamics, or are there gaps lenders should be wary of?
Market Analysis Dashboard: This tool is like a crystal ball for mortgage origination opportunities. It combines iEmergent’s highly accurate loan forecasts with historical data to show where lending activity is trending—down to the county level. Add in real estate listings and Census demographics, and you’ve got a 360-degree view of housing supply, affordability, and demand. But is this level of granularity always necessary, or can it overwhelm lenders with too much information?
Broker Profile Dashboard: Designed to help lenders find their perfect wholesale or correspondent partners, this dashboard sheds light on mortgage brokers’ production and connections with loan officers, lenders, and real estate agents. It’s part of iEmergent’s broader Profile dashboards, introduced earlier this year, and it’s already sparking conversations about whether technology is replacing the human touch in partner recruitment.
What sets these dashboards apart is their user-friendly design. Whether you’re a lender looking for a quick snapshot of market trends or a data enthusiast ready to dive deep, the intuitive dropdowns, filters, and navigation make it easy to extract insights. Plus, built-in sharing and export features ensure collaboration across teams is seamless.
Bernard Nossuli, COO of iEmergent, summed it up perfectly: “Lenders need intelligence they can trust and apply immediately. These dashboards make complex market data truly accessible, no technical expertise required.” Meanwhile, CEO Laird Nossuli highlighted the industry’s data dilemma: “The mortgage industry is awash in data but starved for insight. With these dashboards, we’re turning raw information into actionable stories.”
But here’s the question we’re left pondering: As lenders increasingly rely on data-driven tools like these, are we losing the art of instinct-based decision-making? Or is this the natural evolution of a tech-driven industry? Let us know your thoughts in the comments!
Ready to see these dashboards in action? Request a demo of iEmergent’s full suite by visiting https://www.iemergent.com/request-demo.
About iEmergent: Founded in 2000, iEmergent has been a trusted provider of mortgage lending forecasts and analytics for over two decades. Their Mortgage MarketSmart tool is a standout, helping lenders quantify market shifts with precision. Learn more at https://www.iemergent.com/.
Media Kit: https://www.iemergent.com/docs/default-source/default-document-library/presskit_digitallinked.pdf
NEWS SOURCE: iEmergent
Keywords: Mortgage, Mortgage MarketSmart platform, market intelligence dashboards, CEO Laird Nossuli, iEmergent, financial services, real estate, Des Moines, Iowa
Disclaimer: This press release was issued by iEmergent via Send2Press® Newswire. While the information is believed to be accurate, it is not guaranteed. Story ID: S2P130213 APDF15TBLLI. View the original at https://www.send2press.com/wire/iemergent-puts-hmda-benchmarking-market-analysis-and-broker-insights-at-lenders-fingertips-with-newest-set-of-market-intelligence-dashboards/. © 2025 Send2Press® Newswire.
